Apple’s Inaction on Mac Computers Allows Microsoft Third Attempts on Windows ARM64, now Launches Copilot+PC

Apple should have lowered its Mac price and listened to the users' needs regarding upgrade pricing and confusing product lineups.

Zhimin Zhan
11 min readJun 3, 2024

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Recently, Microsoft’s new Copilot+PC has made headlines.

https://blogs.microsoft.com/blog/2024/05/20/introducing-copilot-pcs/

According to Microsoft, the highlights of this new “Copilot+PC” are:

  • “The most intelligent Windows PC” (AI)
    “Every Copilot+ PC comes with your personal powerful AI agent …. our partners at OpenAI”.
  • “The fastest Windows PC”
    Windows now has the best implementation of apps on the fastest chip, starting with Qualcomm.”
  • unrivaled performance and battery efficiency
    “Copilot+ PCs can deliver up to 22 hours of local video playback or 15 hours of web browsing on a single charge. That is up to 20% more battery in local video playback than the (Apple) MacBook Air 15”.

There are three companies mentioned:

  • OpenAI (supplies AI)
  • Qualcomm (supplies chip)

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Zhimin Zhan

Test automation & CT coach, author, speaker and award-winning software developer. Help teams succeed with Agile/DevOps by implementing real Continuous Testing.