Apple’s Inaction on Mac Computers Allows Microsoft Third Attempts on Windows ARM64, now Launches Copilot+PC

Apple should have lowered its Mac price and listened to the users' needs regarding upgrade pricing and confusing product lineups.

Zhimin Zhan
11 min readJun 3, 2024


Recently, Microsoft’s new Copilot+PC has made headlines.

According to Microsoft, the highlights of this new “Copilot+PC” are:

  • “The most intelligent Windows PC” (AI)
    “Every Copilot+ PC comes with your personal powerful AI agent …. our partners at OpenAI”.
  • “The fastest Windows PC”
    Windows now has the best implementation of apps on the fastest chip, starting with Qualcomm.”
  • unrivaled performance and battery efficiency
    “Copilot+ PCs can deliver up to 22 hours of local video playback or 15 hours of web browsing on a single charge. That is up to 20% more battery in local video playback than the (Apple) MacBook Air 15”.

There are three companies mentioned:

  • OpenAI (supplies AI)
  • Qualcomm (supplies chip)



Zhimin Zhan

Test automation & CT coach, author, speaker and award-winning software developer. Help teams succeed with Agile/DevOps by implementing real Continuous Testing.