Case Study: Medium Article Read Counts & Revenues: Before and After “Being Boosted”

That vast difference! The power of the platform and marketing.

I published the article, “Don’t you think it’s absurd that most university IT researchers are focusing on AI and machine learning?”, three days ago (2025–02–01). As expected, only a small number of views: 22, 7, and 3, respectively for the first three days. (I am an author with 13 books in the field, rated №2 in “The Top 5 Software Testing Writers on Medium”, with 150+ articles featured in leading software newsletters, and ~6K followers on Medium). This is just what Medium nowadays is, for technical bloggers, sadly.

Below is an excerpt from a newsletter by Tim Denning, a well-known influencer and blogger with 327K followers on Medium, commenting on the platform’s current status.

Yesterday (2025–02–04), I received an email from Medium, titled “Congratulations! Your story has been Boosted on Medium”.

For those unfamiliar with Medium, the platform’s Boost program highlights and promotes high-quality stories to reach a broader audience. I read a Medium monthly…