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Effective E2E Test Automation Could Have Saved the Sonos CEO’s Job

Another example of the costly mistake of being negligent with software testing, especially E2E testing.

Zhimin Zhan
6 min readJan 23, 2025

Today, I came across this news: The Sonos CEO has stepped down, due to the company’s diszardous release of its software app.

Source: CNBC (2025–01–13)

Non-Medium members: You can read this article free on Substack.

Source: Billboard
Source: Fortune

The above are all major business websites. However, isn’t this primarily a matter of software technical capability? Why do so few software-focused websites report on it? In this article, I’ll share my insights on the matter.

Highlights from CNBC’s Article

First, let’s see some highlights:

  • Many functional defects (user cannot even perform basic operations)

“In May 2024, Sonos launched a new app that was plagued with significant issues, with users not able to perform…

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Zhimin Zhan
Zhimin Zhan

Written by Zhimin Zhan

Test automation & CT coach, author, speaker and award-winning software developer. Help teams succeed with Agile/DevOps by implementing real Continuous Testing.

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