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To Succeed in E2E Test Automation, Understand two Es: “Exponential” and “Efficiency”

Without realizing these two points, many E2E test automation efforts started OK but failed quickly (and quietly).

4 min readApr 11, 2025

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Image credit: generated by ChatGPT and Gemini.

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E2E Test Automation is easy to start. Anyone can create a demo by using record-n-playback (since 30 years ago). The challenge is on maintenance amid constant and frequent changes.

It’s all too common for a new E2E test automation effort to start with high enthusiasm — often fueled by a shiny new tool — but then quietly fail. The main reason is that the team lacks the capability to maintain the growing test suite.

To overcome this challenge, it’s crucial to understand two key concepts in E2E test automation: ‘Exponentially’ and ‘Efficiency.’”

Exponential

After about 20 automated E2E test scripts, the testing team will start finding it increasingly difficult to maintain the suite, especially in a new, hyped framework.

As every QA engineer should know, for an automated test suite — whether white-box or black-box — to be considered successful, every single test step must pass. As the number of test…

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Zhimin Zhan
Zhimin Zhan

Written by Zhimin Zhan

Test automation & CT coach, author, speaker and award-winning software developer. Help teams succeed with Agile/DevOps by implementing real Continuous Testing.

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